Work
Most of what I know now came from building things and watching what happened next. These are the ones running today...some mine, some client work, all of them live enough to be judged.
Vizmeta
Digital product studio
Vizmeta is the studio side of what I do. Twenty plus years of enterprise SEO and business technology sat behind client work for teams at Carfax, Dell, Lenovo and Starwood...the studio now points that same capability at products it owns and operates rather than hands off. Product and app development, SEO, design and build, operations tooling and business model work all run through it.
zipBuilder
In build
A marketplace for home projects that you search by zip, where local pros compete for the work. New homes, remodels and renovations each behave differently as a service, and the temptation is to build three products. zipBuilder runs them off one shared lead core instead...which is what makes a long tail of zip level pages worth having rather than worth maintaining. Still in build.
Recovery Toolbox
Site live, app in App Store review
A free addiction recovery app with no ads and no tracking, which settles the business model question before it gets asked. It runs offline first, so the tools work with no signal: breathing and grounding, journaling, a short list of people to call, a calm time counter. Someone opening it is usually not having a good day...that is the whole design brief.
InternetAccess.org
Live
Buying a business circuit means finding out who reaches your building, and every carrier will only tell you about itself. InternetAccess.org runs it as an open marketplace: post the requirement once, and the providers that serve that address bid against each other. Thirteen services sit behind one request...voice, fiber, dedicated circuits, colocation. Staying channel neutral is the part that makes the comparison mean anything.
Ark Counseling
Brand development (Live)
An outpatient addiction and mental health practice in Minneapolis, moved off WordPress and onto static pages with no database and no plugins to keep patched. A clinic has better things to do than patch a content management system...so it no longer runs one. The risk in a move like this is search, so the legacy URLs were mapped one by one to 301 redirects and the old links still resolve.
LinkedIn Recommendations
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Dacor (Samsung Electronics)
CARFAX
“Matt knows his stuff when it comes to technical SEO requirements, including optimal site architecture and on page elements. He is up to speed on the ever changing search algorithms. He is also conscientious and a pleasure to work with.”
Guidelight Business Solutions
I brought Matt into Guidelight to develop a new market area for the company around enterprise mobile solutions. Through his direct leadership of multiple web and SEO initiatives, the company benefited first from formally establishing a new presence in the mobile space, then growing our market share with a focus on enterprises with revenues greater than $1B. Guidelight continues to enjoy the results of the marketing strategy Matt established.”
Appiction
“Matt's SEO expertise proved invaluable at a time when our company was seeking to maximize its visibility and minimize its expenses. With Matt's help, we were able to cut our marketing spend to a fraction of the company's prior spend - and yet still realize much greater results. Shortly after Matt "optimized" our website, the company cut all marketing spending.
It is still hard for me to believe, but over a year later the site still ranked among Google's top results across the most relevant keywords. Matt is hard working and can push forward with little direction required. If one needs SEO or digital marketing help, they would be wise to contact Matt.”
360training
Observint Technologies
In order to understand what changes we needed to make, and how best to apply them, Matt always took the time to explain in detail what was necessary, even down to going through the source code to identify exactly what needed to be modified.
Matt has a an extensive knowledge of SEO -- both onsite and offsite -- and was able to keep us up-to-date with the latest changes in Google's algorithm so that we could make adjustments to our SEO strategy as needed.”