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Mobile Apps and Marketing
This section covers the mobile side of the work: enterprise app projects and what it takes to recover one that has stalled, mobile commerce and digital coupon programs, and the period when large development firms moved into app building. The enterprise app posts are the substantive ones and they came out of real project work. The rest are shorter pieces from an era when mobile was still being figured out in public.
Owners approve mobile sites at a desk on fast wifi, and customers use them outside on one bar of signal...here is how to test the way they actually do.
Most businesses asking for an app describe a problem a better mobile site solves...three questions separate the real app projects from the rest.
In today’s gold-rush adoption of mobile capabilities, organizations are turning to B2C development models to get enterprise-level apps into the…
Guidelight invited to the NG Retail Summit to meet with senior technology leaders from over 60 top retailers which included…
Guidelight Business Solutions, Inc. is a Texas based Enterprise Application Development Company started in 2002. The company has assembled a…
Last year Fast Company did a story on an Austin Bagel Company that offered a free bagel to each person…
If you have been waiting to get an iPod, iPhone or iPad and have been looking forward to all the…
At around 11pm on Saturday, Feb. 6th, a man’s gun accidentally discharged inside a Fricker’s restaurant in Butler, Ohio. It…
For over 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.
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