Social Media

These posts look at social platforms from a search and business standpoint rather than a community management one: how a shared link gets cached and how to force a refresh before you publish it, whether social links carry weight in search, and what happens when traditional advertising is used to push a social program. It is a small section and the platform specifics have moved on since most of it was written. The part worth keeping is the pattern...social and search feed each other, and neither performs well when it is run in isolation.

How to Ask Customers for Reviews

How to Ask Customers for Reviews

Review programs stall for process reasons, not customer reasons...here is the working sequence for asking, collecting and replying.
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Measuring Social Media Without Clicks

Measuring Social Media Without Clicks

The social report undercounts because the deciding conversation happens in the feed...here is what to measure when the click never arrives.
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refresh facebook share cache

How to refresh the Facebook share cache before publishing a link

Here’s how to force Facebook to refresh their share cache The Issue: When posting a link on Facebook, sometimes you…
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Mobile Coupons SEO

Digital and Mobile Coupons Going Viral

Last year Fast Company did a story on an Austin Bagel Company that offered a free bagel to each person…
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Traditional Marketing SEO

Driving Social Media With Traditional Advertising

Social media should be looked at as a 2-way street. And while this is a fairly simple statement, a lot…
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Google Facebook Twitter SEO

Google Giving Weight to Facebook and Twitter Links? [Video]

Matt Cutts (head of the webspam team at Google) sheds some light on if and how Google is using Facebook…
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Social Media SEO

Social Network Updates Might Get You Robbed

It would seem the coupling of our tendency to “friend” complete strangers, along with a willingness to openly share schedules,…
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seo_golden_dart

Marketing & PR - Top 50 to Follow on Twitter

One of the main advantages of social networks like Twitter is you can learn a lot by simply following the…
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