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These posts look at social platforms from a search and business standpoint rather than a community management one: how a shared link gets cached and how to force a refresh before you publish it, whether social links carry weight in search, and what happens when traditional advertising is used to push a social program. It is a small section and the platform specifics have moved on since most of it was written. The part worth keeping is the pattern...social and search feed each other, and neither performs well when it is run in isolation.
For over 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.
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