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SEO Articles
This is the largest section of the site and the closest to my day to day consulting work in Minneapolis and St Paul. It runs from tactical answers about canonical references, redirects, link handling, meta descriptions and title construction, through to broader explanations of how I scope and run search engagements. Many of the shorter entries started as video answers to questions clients asked repeatedly, and the reasoning in them still holds even where the interfaces have changed.
Owners approve mobile sites at a desk on fast wifi, and customers use them outside on one bar of signal...here is how to test the way they actually do.
A monitoring tool is rarely the first move...the week of unglamorous work on your own site is what earns you a place in AI answers.
Rankings attach to specific URLs, so build the redirect map from a real crawl, check template parity, and verify the tracking before the new site goes live.
A page for every suburb is the standard advice, and here is how to decide which Twin Cities communities actually earn one.
Most owners learn who really controls the domain, the analytics and the business listing only when they try to leave the vendor holding them.
Review programs stall for process reasons, not customer reasons...here is the working sequence for asking, collecting and replying.
Will Schema.org Markup Improve SERP Rankings?
Be very, very careful.
How do widgets like the Facebook Like box affect your SEO and Search Engine Rankings when they seem to be…
Here is is an interview where Matt Cutts talks about guest blogging and it's effects on SEO. Does it not…
Find out what Matt Cutts says about the SEO differences between using rel="canonical" and 301 redirects.
Find out what Matt Cutts says about the use of Tag Clouds on your site...including their effect on SEO.
Find out what Matt Cutts thinks about PageRank sculpting.
This is an interesting video on PageRank sculpting. The basis being, do 2 separate links coming from the same page…
Find out if Google is doing away with the use of the meta description.
Learn how Google reacts to Dashes and Pipes in your page titles.
Learn exactly how and why Google treats dashes and underscores differently when used in your webpage URL's.
Matt Cutts (head of the webspam team at Google) sheds some light on if and how Google is using Facebook…
ShareThe U.S. Department of Justice and the European Commission have finally approved the Microsoft-Yahoo deal, which talks first started for…
Questions and answers related to the challenges one will face when forming an effective search engine optimization strategy.
To achieve success on the web, one must be focused on acquiring free traffic mainly through search engine optimization (SEO)…
If you are looking to hire, find someone who has already shown they are a successful organic SEO Marketer. Look…
Search engines today are designed to make entry into the organic search engine results difficult, even more so in the…
With the "I want it now" attitude of today's Internet user along with ever increasing search engine and overall internet…
For over 20 years, I have specialized in the areas of brand and product development, marketing strategy and plan execution, business development, operational process strategy, technology deployment, and enterprise level search engine optimization (SEO) for B2B and B2C organizations. I have a proven track record of directly and indirectly increasing sales, market share and profitability.
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